Privacy Policy

1. Who We Are

Deaf Education Initiative is a UK-registered charity (Charity Number: 1209822) working to empower underserved deaf children and youth in Pakistan through education, skills training, parent and teacher development, and job placements via the Deaf Reach Program.

Data Controller:

Deaf Education Initiative
Email: [email protected]
Website: deiuk.org

2. Our Commitment to Privacy

You trust us with your information, and we take that responsibility seriously. We only collect personal data that is necessary, use it transparently, and protect it using appropriate technical and organizational safeguards.

3. What Personal Data We Collect

Depending on how you interact with us, we may collect the following information:

1. Information You Provide Directly
   • Name
   • Email address
   • Phone number (if provided)
   • Donation or enquiry details
   • Any information you submit through contact or donation forms
2. Automatically Collected Information
   When you visit our website, we may collect:
   • IP address (anonymised where possible)
   • Browser type and device information
   • Pages visited and interaction data
   • Approximate location (city/country level)

This data is collected through cookies and similar technologies (see Section 7).

4. Legal Basis for Processing Your Data

Under UK GDPR, we process personal data on the following legal bases:

• Consent – where you have explicitly agreed (e.g., cookie consent, newsletter sign-ups)
• Legitimate Interests – to operate, improve, and promote our charitable activities in a respectful and non-intrusive way
• Legal Obligation – where required by law (e.g., financial or regulatory records)
• Contractual Necessity – where processing is required to complete a donation or respond to a request

5. How We Use Your Information

We use your data to:

• Respond to enquiries and communications
• Process donations and support our charitable objectives
• Improve our website and user experience
• Measure the effectiveness of campaigns and outreach
• Meet legal, regulatory, and reporting requirements

We do not sell or rent your personal data to third parties.

6. Sharing Your Data

We may share your data only with:

• Trusted service providers (e.g., website analytics, donation processors)
• Regulatory or legal authorities when legally required

All third parties are required to handle your data securely and lawfully.

7. Cookies & Tracking Technologies

Cookie Consent

Our website uses a cookie consent banner that allows you to accept or reject non-essential cookies in line with GDPR requirements.

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website so we can improve performance and content.

• IP anonymisation and privacy-focused settings are applied where possible
• Data is used only for aggregated analytics purposes

You can opt out by:

• Rejecting analytics cookies via the consent banner
• Using Google’s opt-out tools
• Adjusting your browser settings

Meta (Facebook) Pixel

We use the Meta Pixel to:

• Measure the effectiveness of our campaigns
• Understand user interactions after consent is given

The Meta Pixel is only activated after you provide consent via our cookie banner.

8. Managing Your Cookie Preferences

You can control your cookie preferences in the following ways:

• When you first visit our website, you can accept or decline non-essential cookiesusing our cookie consent banner.
• If you previously accepted cookies and later wish to withdraw your consent, you may do so by clearing or deleting cookies from your browser, which will reset your cookie preferences and cause the consent banner to reappear on your next visit.
• You can also manage or block cookies at any time through your browser settings.

Please note that disabling or blocking cookies may affect the functionality and performance of certain parts of our website.

9. Data Retention

We retain personal data only for as long as necessary:

• To fulfil the purpose it was collected for
• To meet legal, regulatory, or accounting obligations

When data is no longer required, it is securely deleted or anonymised.

10 .Your Rights Under GDPR

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability

To exercise your rights, contact us at:
Email: [email protected]

11. Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal data from children without appropriate consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:
Email: [email protected]
Website: deiuk.org